About 80% of the Pacific poor live in rural areas. Most depend on agriculture for their livelihood. Agricultural and rural development is the key to eradicate poverty and creating conditions for sustainable and equitable growth. The Pacific agriculture faces several new challenges ranging from limited resources with deteriorating natural resources base, climate change and increasing de-regulation of trade. Moreover, the sector is dominated by small farms often with weak bargaining powers and limited political voice. Global studies have shown that poverty is directly linked to poor access to services, including advisory services. A pluralistic and demand driven extension provision, that offers a much broader support to rural producers, is critical for agricultural development and poverty reduction in the Pacific.